There are fast food restaurants all over the world, and each country has their own special recipes and menus. Japan is no different. It hosts all the major chain restaurants, such as McDonalds, Subway, KFC, and Krispy Kreme. While there are a lot of Japanese brand chains out there, there is a healthy number of foreign chains as well. McDonald’s is by far the most popular chain in Japan, and it beats all other domestic brands. It received a 68 percent popularity vote from a survey conducted by Japanese retail research company, Softbrain Field a couple of years ago, and its popularity has not dwindled.
There are a lot of exciting special menu items that are seasonal or region-locked. There are times when Japan’s McDonalds sell black squid ink burgers, and there are times when chocolate sauce fries are on the menu.
Portion sizes are comparatively smaller in Japan than in the US, and there aren’t extra large or super size options either. And McDonalds is generally considered an unhealthy food by most people. School students, university students, and young, single salarymen are the main customers.
It seems like McDonalds is always trying to promote itself here. There are always advertisements for something new, and prices are very competitive, so McDonalds actually struggles quite a bit to stay on the main market here. I think it’s worth a visit to a Japanese McDonalds if you’re ever here on holiday. Knock yourself out and try something wacky.