Ewa Nowogorski
Kit Kats were my absolute favorite candy bar as a kid growing up. I think I could eat several at a time and never get sick of them. You could not beat the taste of those crisp, thin wafers stacked in between layers of melt-in-your mouth chocolate. But in New York, we only had 3 flavors: milk chocolate, white chocolate, and dark chocolate.
Japan on the other hand, has produced over 300 limited edition and seasonal flavors since the year 2000, and there are always several novel flavors to choose from when you go shop in any supermarket.
These special Kit Kats are a tad bit pricier than regular candy bars, making them not the best choice for that sugar fix if you’re looking for it, but they make great treats for special occasions and are fantastic souvenirs. I would totally eat a bunch if I wasn’t vegan, and giving up chocolate like this was admittedly the hardest part of going vegan for me.
Kit Kats were marketed in Japan with the slogan “kitto katsu”, which means “You will surely win”, and Kit Kats are very popular charms. If you are a student, it is common to give your friends a Kit Kat before a big exam as a symbol for good luck. They are conveniently bite-sized, and there is a spot on each wrapper to write the name of the person you are giving it to.
I can’t eat Kit Kats anymore, and I wish vegan flavors of this wonderful product would be released, but these are definitely great symbols for Japan’s creativity.
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